Nov 20, 2019
Packaging Customers Expectation stages
There are 3 important factors to consider while delivering the product. First, customers expect at minimum to receive the goods in good condition, especially for those who have already paid for it. Second, customer expect to receive the goods on time and without major delays. For some cases such as birthday or valentine gifts, even an hour delay can mean losing the customer forever. And finally, always have something to wow your customer either a beautiful box design, free surprise, voucher, or swap leaflets.
Know Your Customers’ Taste
It’s vital for you to know who your customers are and what would surprise them. Gender, age, interests, all play major role in knowing what would surprise them. For example, surprising customers with a print of top liked photo on social media in their package. However, you have to consider the cost of this marketing too. We encourage all to use the packaging potential for marketing to its full.